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Related Experiment Videos

Make marketing your business

S Jowett, B Vaughan

    Nursing Times
    |February 4, 1997
    PubMed
    Summary

    The NHS internal market reforms present new opportunities for nurses, midwives, and health visitors. Marketing strategies can enhance client care quality through a proactive, market-oriented approach in healthcare settings.

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    Area of Science:

    • Health Services Management
    • Nursing and Midwifery Practice
    • Healthcare Marketing

    Background:

    • The UK Department of Health commissioned a report on the implications of NHS internal market reforms.
    • These reforms necessitate a re-evaluation of professional roles and strategies within healthcare.

    Purpose of the Study:

    • To explore the implications of NHS internal market reforms for nurses, midwives, and health visitors.
    • To identify how marketing techniques and strategies can be utilized to improve client care quality.

    Main Methods:

    • Analysis of a report commissioned by the Department of Health.
    • Qualitative insights drawn from the views and experiences of practitioners and managers.

    Main Results:

    • Healthcare professionals can adopt marketing strategies to enhance service delivery.
    • A proactive, market-oriented approach demonstrates potential benefits for client care.

    Conclusions:

    • Nurses, midwives, and health visitors can leverage marketing principles to improve the quality of care.
    • The adoption of market-oriented strategies aligns with the evolving landscape of the NHS.

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