Soft drink logos on baby bottles: do they influence what is fed to children?

Baby bottle with popular soda pop and soft drink logos are on marked shelves. A descriptive study was conducted to determine their prevalence among families and to determine whether the logos could be influencing what families put in baby bottles. A convenience sample of 314 mothers (and grandmothers if they were primary caregivers) with children using baby bottles was interviewed in three California counties. The results were analyzed for significance, using the chi-square test for independence. The ethnicities and educational levels of the sample population matched the distribution of the State. Overall, 31 percent of the children drank either soda pop or Kool-Aid from baby bottles. Forty-six percent of the respondents owned a baby bottle with a soda pop logo and 17 percent owned a bottle with a Kool-Aid logo. Families who owned bottles with popular beverage logos were four times more likely to give children the respective beverage in bottles than families with "logo bottles." Populations most likely to drink these beverages were those in the black and Hispanic ethnic groups, in the youngest age-group (15-20 years of age), and those without a high school diploma. Health professionals are concerned that the logos could cause an increase in children's consumption of sweetened beverages in baby bottles and consequently an increase in Baby Bottle Tooth Decay and nutritional problems.