Related Experiment Video
Updated: Aug 11, 2026

Studying Food Reward and Motivation in Humans
Published on: March 19, 2014
[Theoretical approach to motivating people for voluntary blood donation]
D Andjelić1, M Sindjidj, Z Budisin
1Blood Transfusion Institute of Serbia, Belgrade.
Abstract:
The study points to the experience of a considerable number of authors and to our own experience in the use of sociopsychological theories and personal approaches to the motivation of people for voluntary blood donation. The experience in the following theories is described: personal norms and contribution of responsibility to oneself, economic theory, modelling theory, theory of reasonable action and contribution theory.
Related Concept Videos
Persuasion Strategies
Egoism and Altruism
Blood Transfusion
Blood Transfusion Overview
A blood transfusion is a medical procedure used to replace blood lost due to injury, surgery, or to treat conditions such as anemia or cancer. During a transfusion, donor blood is...
Drive-Reduction Theory: Push Theory of Motivation
Incentive Theory: Pull Theory of Motivation
The theory differentiates between intrinsic and...
Kidney Transplant I: Introduction

