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In search for excellence: an effective strategy for dentistry
1Department of Oral Biology, Faculty of Dentistry, University of Manitoba, Winnipeg, Canada.
American Journal of Dentistry
|February 1, 1994
Summary
Dental practices face declining demand. Focusing on exceeding patient expectations, especially for older adults with growing dental needs, is crucial for professional success and employment. This strategy addresses escalating healthcare requirements.
Area of Science:
- Dentistry
- Healthcare Management
- Gerontology
Background:
- Traditional marketing strategies are insufficient for current dental service demand.
- The dental needs of the adult population, particularly older adults, are increasing.
- Maintaining full employment within the dental profession is challenged by market dynamics.
Purpose of the Study:
- To identify effective strategies for stimulating dental service demand.
- To address the escalating dental needs of adults, especially older adults.
- To propose a patient-centric approach for dental practice sustainability.
Main Methods:
- Analysis of current market strategies in dentistry.
- Assessment of demographic trends in adult dental care needs.
- Evaluation of patient satisfaction metrics and service delivery models.
Main Results:
- Conventional marketing approaches fail to generate adequate demand.
- A significant gap exists between dental needs and service utilization in older adults.
- Exceeding patient expectations emerges as a key driver for service utilization.
Conclusions:
- A shift from traditional marketing to patient-centered service excellence is necessary.
- Prioritizing services that surpass patient expectations can enhance demand and employment.
- Addressing the specific needs of aging populations is vital for the future of dentistry.