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Eating sweet snacks: gender differences in attitudes and behaviour

S C Grogan1, R Bell, M Conner

  • 1Department of Psychology and Speech Pathology, Manchester Metropolitan University, U.K.

Appetite
|February 1, 1997
PubMed
Summary
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Gender influences sweet snack consumption. While men and women snack similarly, social pressure affects women's intentions more than men's, highlighting differing influences on eating behaviors.

Area of Science:

  • Psychology
  • Behavioral Science
  • Nutrition Psychology

Background:

  • Understanding gender differences in dietary behaviors is crucial for targeted interventions.
  • The Theory of Reasoned Action (TRA) provides a framework for examining behavioral intentions and actions.
  • Sweet snack consumption is a common behavior with potential health implications.

Purpose of the Study:

  • To investigate gender differences in the components of the Theory of Reasoned Action (TRA) concerning sweet snack consumption.
  • To determine the role of TRA components in predicting sweet-snacking behavior in men and women.
  • To explore gender-specific influences on intentions to consume sweet snacks.

Main Methods:

  • A study involving 65 women and 64 men who completed questionnaires on attitudes and behaviors towards eating sweet snacks.

Related Experiment Videos

  • Assessment of TRA components including attitudes, subjective norms, and behavioral intentions.
  • Utilized the Dutch Eating Behaviour Questionnaire to measure restraint and snacking behaviors.

    • Main Results:

    • Women exhibited greater ambivalence towards sweet snacks, perceiving them as less healthy yet more pleasant compared to men.
    • No significant gender differences were found in overall behavioral intention or key TRA components like subjective norms.
    • Women reported higher levels of dietary restraint, particularly concerning snacking, but snacked with similar frequency to men.

    Conclusions:

    • Gender moderates the predictive power of TRA components on sweet snack intentions.
    • Women's intentions to eat sweet snacks were influenced by perceived social pressure and attitudes.
    • Men's sweet-snacking intentions were primarily predicted by attitudes, suggesting less susceptibility to social pressure compared to women.