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Related Experiment Videos

Will quality report cards help consumers?

J H Hibbard1, J J Jewett

  • 1Department of Planning, Public Policy, and Management, University of Oregon, Eugene, USA.

Health Affairs (Project Hope)
|May 1, 1997
PubMed
Summary

Consumer understanding of health care quality information is key. When quality indicators are not understood, they are perceived as useless, regardless of their importance.

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Area of Science:

  • Health care quality assessment
  • Consumer behavior in healthcare

Background:

  • Healthcare report cards aim to inform consumers about quality.
  • The effectiveness of these report cards depends on consumer comprehension of the presented quality information.

Purpose of the Study:

  • To examine the relationship between the salience of health care quality indicators and consumer understanding.
  • To identify factors influencing consumer comprehension of quality information.

Main Methods:

  • Analysis of survey data from 104 participants.
  • Content analysis of focus group data to assess understanding of quality indicators.

Main Results:

  • A significant finding is that poorly understood quality indicators are perceived as not useful by consumers.
  • Consumer difficulty in understanding quality information is often linked to a lack of understanding of the broader healthcare context.

Conclusions:

  • Salience of quality information is insufficient on its own for selecting indicators for report cards.
  • Improving consumer understanding of the healthcare context is crucial for enhancing the utility of quality indicators.

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