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Sexual content-induced delay with double-entendre words

J H Geer1, J S Melton

  • 1Department of Psychology, Louisiana State University, Baton Rouge 70803, USA.

Archives of Sexual Behavior
|June 1, 1997
PubMed
Summary
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This study found that sexual words slow down word recognition, especially for women. A proposed model suggests appraisal and editing mechanisms contribute to this effect.

Area of Science:

  • Cognitive Psychology
  • Psycholinguistics
  • Gender Studies

Background:

  • Previous research indicates prime-target relatedness facilitates lexical decision tasks.
  • The impact of sexual content on cognitive processing, particularly in relation to gender, requires further investigation.

Purpose of the Study:

  • To examine the effect of sexual double-entendres on lexical decision-making.
  • To investigate the role of prime-target relatedness, eroticism, stimulus onset asynchrony, and gender on word recognition.
  • To propose a cognitive model explaining gender differences in processing sexual stimuli.

Main Methods:

  • Participants (73 men, 72 women) performed lexical decisions on target words following sentences with sexual double-entendres.
  • Variables included prime-target relatedness, erotic vs. non-erotic targets, and stimulus onset asynchrony.

Related Experiment Videos

  • Emotionality and social acceptability of stimuli were also assessed.

    • Main Results:

    • Prime-target relatedness facilitated lexical decisions, consistent with prior research on neutral words.
    • Erotic material or contextual bias led to slower lexical decisions.
    • This processing delay was more pronounced in women.

    Conclusions:

    • Sexual words may trigger a more complex cognitive processing sequence.
    • Appraisal and checking/editing mechanisms, heightened in women, likely explain the observed gender differences in processing sexual stimuli.