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The marketing of estrogens for menopausal and postmenopausal women
1Department of Technology and Social Change, Linköping University, Sweden.
Journal of Psychosomatic Obstetrics and Gynaecology
|June 1, 1997
Abstract:
Menopausal and postmenopausal women are a targeted consumer group in the promotion of hormone drugs. The marketing of these pharmaceutical products aims directly at prescribing medical professionals and indirectly at women. The promotion seems intended to creating a collective consciousness that women over 40 need medical and pharmacological treatment.