Perceptions of the media in a community exposed to serial murder

This study examined resident perceptions of the media in a community exposed to serial murder. Residents were surveyed regarding the popularity, accuracy and trust of various information sources. One hundred eighty-four residents (48% response rate) responded to mailed questionnaires. Results indicated that traditional sources of news (television, radio, and newspapers) were the most popular sources of information. However, police press conferences were judged to be the most accurate and trustworthy. Residents viewed media reports on methods of reducing personal risk as beneficial and enhancing feelings of safety. However, details of mutilations and sensational reporting were judged to increase personal fears and led to widespread dissatisfaction with the media.