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Developing and marketing a community pharmacy-based asthma management program

M T Rupp¹, D J McCallian, K K Sheth

¹Purdue University, West Lafayette, Ind. 47907, USA. rupp@pharmacy.purdue.edu

Journal of the American Pharmaceutical Association (Washington, D.C. : 1996)

|January 13, 1998

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A community pharmacy asthma program improved patient quality of life and reduced healthcare use. This effective disease management strategy proved profitable for the pharmacy and beneficial for the health maintenance organization (HMO).

Area of Science:

Pharmacoeconomics
Public Health
Ambulatory Care

Background:

Community pharmacies offer accessible healthcare services.
Asthma management requires continuous patient support and monitoring.
Integrating disease management programs into community pharmacy practice is feasible.

Purpose of the Study:

To develop and market a community pharmacy-based asthma management program.
To assess the program's impact on patient outcomes and healthcare utilization.
To evaluate the program's financial viability for the pharmacy and a managed care organization.

Main Methods:

A structured, stepwise approach was used for program development, testing, delivery, and marketing.
The program was implemented in an independent community pharmacy setting.

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Outcomes measured included peak expiratory flow rates, quality of life, and healthcare service utilization.

Main Results:

The pharmacy successfully developed and marketed an asthma management program to a local health maintenance organization (HMO).
HMO patients in the program showed significant quality of life improvements.
Healthcare utilization decreased, with a 77% reduction in hospitalizations, 78% in emergency room visits, and 25% in urgent care visits.

Conclusions:

The community pharmacy-based asthma management program is effective and practical.
The program represents a profitable service expansion for community pharmacies.
Successful marketing to a managed care organization (HMO) demonstrates program viability.