Deodorants, value, and performance

Area of Science:

• Health Services Research
• Oncology Practice Management

Background:

• The healthcare market demands added value for competitiveness, similar to consumer markets.
• Physician performance measurement is essential for quality improvement and value creation in healthcare.

Purpose of the Study:

• To outline strategies for oncologists to enhance value within health plans.
• To emphasize the critical role of performance measurement in healthcare quality.

Main Methods:

• Conceptual framework based on market principles applied to healthcare.
• Identification of actionable strategies for oncologists.

Main Results:

• Performance measurement is a prerequisite for quality improvement.
• Quality improvement is directly linked to added value in healthcare.
• Two key actions for oncologists: performance measurement/improvement and personal-care physician role.

Conclusions:

• Oncologists can increase their value by demonstrating quality improvements through performance measurement.
• Adopting a personal-care physician model for cancer patients is a strategy to add value.