Aquarium visitors' perceptions and attitudes toward the importance of marine biodiversity

To study people's perceptions and attitudes toward the importance of marine biodiversity, 102 visitors to San Francisco's UnderWater World aquarium were interviewed about their perceptions, attitudes, and knowledge about marine life and the environment needed for survival. They were asked about any changes in perceptions and attitudes after their visit. The data indicate that most visitors had very little education in marine biology, that 84% had previously visited other aquariums, that 98% had maintained or increased their positive attitudes toward marine life, and that only 20% financially or emotionally supported marine animal protection or preservation societies. These data, especially from people who had previously visited aquariums, indicated a need for school and college classes and texts to include more substantial and interest-stimulating information about the encompassing importance of the oceans for the survival of all terrestrial and oceanic species.