Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Videos

The elaboration likelihood model and communication about food risks

L J Frewer1, C Howard, D Hedderley

  • 1Department of Consumer Sciences, Reading Laboratory, U.K.

Risk Analysis : an Official Publication of the Society for Risk Analysis
|February 17, 1998
PubMed
Summary

Low source credibility significantly reduces risk perceptions. Persuasive content and hazard type also influence how individuals process risk messages, impacting their engagement with information.

Related Concept Videos

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Social Deprivation among Children with Inherited Metabolic Disorders.

Irish medical journal·2025
Same author

High resolution, sub-picosecond x-ray spectroscopy of K-shell emitters to characterize plasma emissivity measurement.

The Review of scientific instruments·2025
Same author

Validation of the brain injury associated visual impairment - impact questionnaire (BIVI-IQ).

Quality of life research : an international journal of quality of life aspects of treatment, care and rehabilitation·2023
Same author

Steady-state sound propagation through hot exhaust jets in cooler cross-flow: A computational study.

The Journal of the Acoustical Society of America·2023
Same author

Medium Chain Acyl-CoA Dehydrogenase Deficiency: 3 years of Newborn Screening.

Irish medical journal·2023
Same author

Streaked sub-ps-resolution x-ray line shapes and implications for solid-density plasma dynamics (invited).

The Review of scientific instruments·2022

Area of Science:

  • Risk communication
  • Psychology
  • Information science

Background:

  • Effective risk communication strategies depend on factors like hazard type and source credibility.
  • The Elaboration Likelihood Model (ELM) provides a framework for understanding how individuals process persuasive information.

Purpose of the Study:

  • To investigate the impact of hazard type, information source credibility, and persuasive content on cognitive processing of risk messages.
  • To examine how these factors influence individual engagement in elaborative (thoughtful) cognition.

Main Methods:

  • Adaptation of the Elaboration Likelihood Model for risk communication research.
  • Experimental design with 160 respondents allocated to eight groups.
  • Systematic variation of source credibility, persuasive content, and hazard type.

Related Experiment Videos

Main Results:

  • Low source credibility was a key factor in reducing risk perceptions.
  • Persuasive content and hazard type influenced the extent of elaborative processing.
  • The study examined the impact on beliefs about information and cognitive processing.

Conclusions:

  • Source credibility is a critical element in mitigating risk perceptions.
  • Hazard type and message content play significant roles in shaping cognitive engagement with risk information.
  • Understanding these factors is crucial for developing effective risk communication strategies.