[The proportion affect in affective priming: replication and evaluation of a theoretical explanation]

In the paradigm of the evaluative decision task, K. C. Klauer, C. Rossnagel and J. Musch (1997) have been able to show that in affective priming, contrary to semantic priming, a list context effect occurs already at a short SOA, whereas it does not occur at long SOAs. As a possible explanation of this surprising context effect at a short SOA, a matching mechanism was proposed. The theoretically important consistency proportion effect at an SOA of 0 ms could be replicated in an experiment with 40 participants. The results of a subsequent recognition test, however, suggest that the consistency proportion effect is not mediated by the supposed relatedness-checking mechanism. The Stroop paradigm may provide a better theoretical framework for the explanation of affective priming than the previously assumed analogy to semantic priming.