Limiting lexical activation limits perceptual priming in masked word identification

Four experiments tested the hypothesis that perceptual priming of a word depends on the prior lexical processing of the word (Rajaram & Roediger, 1993; Weldon, 1991). Experiment 1 showed that first-letter naming reduced priming relative to reading a whole word on two tests: word fragment completion and masked word identification. In Experiment 2, naming the first letter of a word took longer than naming the letter presented alone, and led to better masked word identification. Experiment 3 showed that masked word identification was enhanced by prior word processing more for low frequency words than for high frequency words, but only when words had been read aloud. Experiment 4 tested whether the auditory input accruing from reading a word aloud was the source of facilitation and frequency effects. Participants judged either the frequency of the whole display or the positional frequency of the first letter in the display, and indicated their decisions manually. The major findings from Experiment 3 were replicated, ruling out the cross-modal source of those effects. It was concluded that activation of a lexical unit, one component of word processing (Vriezen, Moscovitch, & Bellos, 1995), is a critical determinant of the perceptual priming of that word.