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Marketing the dental practice

R P Levin1

  • 1The Levin Group, Baltimore, MD 21208, USA.

MSDA Journal : Journal of the Maryland State Dental Association
|July 1, 1994
PubMed
Summary
This summary is machine-generated.

Implement a systematic marketing approach, starting with internal customer service strategies before expanding to external community outreach. Consistent application, analysis, and modification of marketing programs are crucial for building a strong dental practice.

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Area of Science:

  • Business Administration
  • Marketing Strategy
  • Dental Practice Management

Background:

  • Effective marketing is essential for the growth and success of dental practices.
  • A systematic approach to marketing, encompassing both internal and external strategies, is often overlooked.
  • Building a strong practice requires consistent effort and strategic planning.

Purpose of the Study:

  • To outline a comprehensive system for dental practice marketing.
  • To provide actionable strategies for both internal (customer service) and external (community) marketing.
  • To emphasize the importance of analysis and modification in marketing programs.

Main Methods:

  • The article proposes a phased approach to marketing implementation.
  • It details the development and application of internal/customer service marketing programs first.

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  • Subsequently, it guides the expansion into external/community marketing programs.

    • Main Results:

    • A structured marketing system, when consistently applied, analyzed, and modified, leads to significant practice improvement.
    • Prioritizing internal customer service marketing lays a foundation for successful external outreach.
    • Creativity and persistence are identified as key drivers of practice growth.

    Conclusions:

    • A systematic and adaptable marketing strategy is fundamental for dental practice success.
    • Internal customer service marketing should precede external community marketing efforts.
    • Sustained creativity and persistence are vital for building and maintaining a robust dental practice.