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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Image advertisements for alcohol products: is their appeal associated with adolescents' intention to consume alcohol?

K J Kelly1, R W Edwards

  • 1Department of Marketing, College of Business, Colorado State University, Fort Collins 80523, USA.

Adolescence
|May 16, 1998
PubMed

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