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Community orientation in health services organizations: the concept and its implementation
1Department of Health and Medical Services Administration, School of Business Administration, Widener University, Chester, PA, USA.
Abstract:
The management of community health needs has become a focal point in the drive to contain health care costs, enhance service quality, and improve access to care. This article presents a concept of community orientation that health services organizations can use to provide community-focused care. It also discusses the organizational antecedents and consequences of community orientation in health services organizations and develops research propositions.
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