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FORUM: An Integrated Model of Public Contact Planning for Conservation Management
Hockings1, Carter, Leverington
1School of Natural and Rural Systems Management, University of Queensland (Gatton College), Queensland, 4345, Australia
Abstract:
/ Public contact is a vital component of any program to manage natural resources. A well-planned public contact program uses a variety of strategies to create a sympathetic and environmentally aware public and to meet specific management-related objectives. A methodology is proposed that can be applied to planning public contact at any level, from media design for a specific project to corporate strategies for communication. The methodology integrates management-driven, client-driven and resource-driven planning to provide the connections essential to effective communication.KEY WORDS: Planning; Public contact; Interpretation; Conservation; Management