Ecologically sound management: aspects of modern sustainable deer farming systems

Modern deer farming systems have become increasingly intensive allowing strategic feeding for production and genetic improvement programmes. Meeting feeding standards that account for changing nutritional demands related to seasonality and reproductive state is critical. As the industry matures there is a growing awareness of the balance between retaining natural behaviour in producing breeding stock on larger extensive holdings and intensification systems for performance in young stock. Stocking rates are critical determinants of success as land use and capability needs are matched with an increasing stratification of stock type and purpose. Food product safety and welfare considerations of farmed deer are being driven by consumer demands. Farm quality assurance and codes of practice are developing to ensure that deer farming meets and exceeds international expectations of land use and deer welfare in modern deer farming systems.