Older adults and the news media: utilization, opinions, and preferred reference terms

We surveyed 868 community-dwelling older adults about their (a) utilization of media news, (b) opinion of news media coverage of older people, and (c) preferences among terms used by news media to refer to senior citizens. Those with more than high school education read more newspaper news than those with less education. All groups watched TV news more frequently than they read the newspaper. Respondents had reservations about the news media's accuracy in, attitude toward, and interest in stories regarding seniors. Clear education and gender-related patterns emerged, whereas age proved nonsignificant in many analyses. Respondents' preferred reference terms were: (nouns) senior citizen, retiree, senior, and older adult; (adjectives) retired, senior, and mature. Respondents disliked: (nouns) old man/woman, old person, oldster, old timer, and geezer; (adjectives) old, aged, gray, and geriatric.