Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Videos

1% or less: a community-based nutrition campaign

B Reger1, M G Wootan, S Booth-Butterfield

  • 1Department of Community Medicine, West Virginia University, Morgantown, USA.

Public Health Reports (Washington, D.C. : 1974)
|December 16, 1998
PubMed
Summary

A community education campaign successfully encouraged consumers to switch to low-fat milk, increasing its market share and overall milk consumption. This dietary shift effectively reduced saturated fat intake.

Related Concept Videos

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

[Surgical treatment of tracheoarterial fistulas].

Der Chirurg; Zeitschrift fur alle Gebiete der operativen Medizen·2019
Same author

A comparison of different approaches to promote community-wide dietary change.

American journal of preventive medicine·2000
Same author

Using mass media to promote healthy eating: A community-based demonstration project.

Preventive medicine·1999
Same author

The sialylation of gonococcal lipopolysaccharide by host factors: a major impact on pathogenicity.

FEMS microbiology letters·1992
Same author

Guard against seller's remorse.

Dental economics - oral hygiene·1992
Same author

Plasmodium falciparum: cytoadherence of malaria-infected erythrocytes to human brain capillary and umbilical vein endothelial cells--a comparative study of adhesive ligands.

Experimental parasitology·1992

Area of Science:

  • Public Health Nutrition
  • Health Behavior Change
  • Dietary Interventions

Background:

  • High saturated fat intake is linked to adverse health outcomes.
  • Reducing saturated fat consumption is a key public health goal.
  • Milk consumption patterns significantly contribute to dietary saturated fat intake.

Purpose of the Study:

  • To assess the efficacy of a community education campaign promoting a transition from high-fat to low-fat milk.
  • To evaluate the campaign's impact on saturated fat reduction strategies.
  • To measure changes in milk consumption behaviors and sales.

Main Methods:

  • Utilized milk sales data from intervention and comparison communities over three time points (baseline, immediate post-campaign, 6-month follow-up).

Related Experiment Videos

  • Conducted pre- and post-intervention telephone surveys with trained volunteers.
  • Employed a multi-faceted campaign including paid advertising, public relations, and community education.

    • Main Results:

    • Overall milk sales rose by 16% in intervention communities, a sustained effect at follow-up.
    • Low-fat milk's market share surged from 18% to 41% post-campaign, maintaining this increase at six months.
    • 38.2% of high-fat milk drinkers surveyed reported switching to low-fat milk after the intervention.

    Conclusions:

    • A targeted educational campaign effectively increased low-fat and overall milk consumption.
    • Community-based interventions can successfully modify dietary habits for public health benefits.
    • The campaign demonstrated a sustainable shift towards healthier milk choices.