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Related Concept Videos

Routes of Persuasion02:20

Routes of Persuasion

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Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from outside forces. How do people convince others to change their attitudes, beliefs, and behaviors? What communications do you receive that attempt to persuade you to change your attitudes, beliefs, and behaviors?
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Some arguments on the pro side

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No abstract available in PubMed .

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