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Psychological Science|April 29, 2010
Lusting while loathing: parallel counterdriving of wanting and likingAb Litt, Uzma Khan, Baba ShivCerebral Cortex (New York, N.Y. : 1991)|May 7, 2010
Dissociating valuation and saliency signals during decision-makingAb Litt, Hilke Plassmann, Baba Shiv, et al.Psychological Science|March 5, 2011
Pressure and perverse flights to familiarityAb Litt, Taly Reich, Senia Maymin, et al.Indian Journal of Endocrinology and Metabolism|October 24, 2019
Nonfunctioning and Subclinical Cortisol Secreting Adrenal Incidentalomas and their Association with Metabolic Syndrome: A Systematic ReviewUzma KhanBrain Research. Cognitive Brain Research|March 30, 2005
The dark side of emotion in decision-making: when individuals with decreased emotional reactions make more advantageous decisionsBaba Shiv, George Loewenstein, Antoine BecharaPsychological Science|April 26, 2011
In praise of vagueness: malleability of vague information as a performance boosterHimanshu Mishra, Arul Mishra, Baba ShivJournal of Experimental Psychology. General|May 16, 2007
Where there is a way, is there a will? The effect of future choices on self-controlUzma Khan, Ravi DharJournal of the Academy of Marketing Science|June 26, 2023
Brand loyalty in the face of stockoutsUzma Khan, Alexander DePaoliIndian Journal of Endocrinology and Metabolism|October 10, 2017
Management of Primary Adrenal Insufficiency: Review of Current Clinical Practice in a Developed and a Developing CountryUzma Khan, Om J LakhaniWorld Journal of Microbiology & Biotechnology|July 24, 2024
Detection of vinblastine and related bioactive compounds from culture extracts of endophytic fungi of Catharanthus roseusUzma Khan, Surendra Kumar GondPageof 13