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Information Systems Frontiers : a Journal of Research and Innovation|May 31, 2022
Implementing Artificial Intelligence in Traditional B2B Marketing Practices: An Activity Theory PerspectiveBrendan James Keegan, Denis Dennehy, Peter NaudéInformation Systems Frontiers : a Journal of Research and Innovation|January 23, 2023
Snakes and Ladders: Unpacking the Personalisation-Privacy Paradox in the Context of AI-Enabled Personalisation in the Physical Retail EnvironmentAna Isabel Canhoto, Brendan James Keegan, Maria RyzhikhPageof 1