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Journal of Health Care Marketing|November 5, 1989
Policies for hospital sales programs: investigating differences in implementationD A Sumrall, N EyubogluJournal of Health Care Marketing|November 5, 1991
Developing a scale to measure hospital sales orientationD A Sumrall, N Eyuboglu, S S AhlawatJournal of Health Care Marketing|August 6, 1992
The selling of health care services: are all sales jobs the same?D A SumrallJournal of Health Care Marketing|February 9, 1987
Organization culture and the marketing concept: diagnostic keys for hospitalsD R Arnold, L M Capella, D A SumrallJournal of Health Care Marketing|May 10, 1987
Hospital challenge: using change theory and processes to adopt and implement the marketing conceptD R Arnold, L M Capella, D A SumrallMarketing Health Services|January 1, 1997
Assessing the health care needs of a rural communityE K LaFleur, S L Taylor, D A SumrallPageof 1