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Eungkil Jeon

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Journal of Visualized Experiments : Jove|March 23, 2026
How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation ModelingEungkil Jeon, Cheong Kim
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Journal of Visualized Experiments : Jove|March 23, 2026
How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation ModelingEungkil Jeon, Cheong Kim
Pageof 1