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Health Care Management Review|January 1, 1987
Investing in the wrong future for hospitalsC J Schramm, G D PillariHealth Care Management Review|January 1, 1992
Organization of marketing in U.S. hospitals: an empirical investigationG M Naidu, A Kleimenhagen, G D PillariJournal of Health Care Marketing|March 4, 1994
Is product-line management appropriate for your health care facility?G M Naidu, A Kleimenhagen, G D PillariJournal of Hospital Marketing|December 9, 1993
Is performance related to marketing research in the health care industry?G M Naidu, A Kleimenhagen, G D PillariJournal of Hospital Marketing|December 9, 1993
How have hospitals faced the pricing issues of the 1990's?A Kleimenhagen, G M Naidu, G D PillariInquiry : a Journal of Medical Care Organization, Provision and Financing|January 1, 1990
Factors affecting credit rating downgrades of hospital revenue bondsM J McCue, S C Renn, G D PillariJournal of Hospital Marketing|December 10, 1990
Marketing parallax in health care industry: an empirical study of hospitalsG M Naidu, C L Narayana, G D PillariThe New England Journal of Medicine|January 9, 1986
The comparative economic performance of investor-owned chain and not-for-profit hospitalsJ M Watt, R A Derzon, S C Renn, et al.Pageof 1