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Health Communication|July 22, 2024
The Role of Optimistic Bias and Affect on Social Media Searches About COVID-19Ilwoo Ju, Laura A DowneyHealth Communication|September 12, 2015
Prescription drug advertising, disease knowledge, and older adults' optimistic bias about the future risk of Alzheimer's diseaseJin Seong Park, Ilwoo JuHealth Marketing Quarterly|April 3, 2018
Effects of risk disclosure prominence in direct-to-consumer advertising (DTCA) of prescription drugs: An integrative cognitive process modelIlwoo Ju, Jin Seong ParkJournal of Health Communication|March 21, 2015
Communication Strategies in Direct-to-Consumer Prescription Drug Advertising (DTCA): Application of the Six Segment Message Strategy WheelIlwoo Ju, Jin Seong ParkHealth Communication|April 26, 2021
Optimistic Bias and Consumer Prescription Drug Decisions: Influences of Direct to Consumer Advertising and Perceived SusceptibilityIlwoo Ju, Taehwan Park, Jennifer OhsHealth Communication|December 20, 2024
Exploring the Cognitive, Affective, and Conative Factors of Bystander Intervention to Improve Protective Measures During Health EmergenciesIlwoo Ju, Eylül Yel, Hwanseok SongHealth Communication|November 14, 2025
Correcting COVID-19 Vaccine Misinformation: How Vaccine Information, Norm Beliefs, and Relational Closeness Influence Correction IntentionIlwoo Ju, Eylül Yel, Hwanseok SongJournal of Health Communication|January 9, 2023
Poly Social Media Use: Roles of Informational Norms and Emotion RegulationIlwoo Ju, Eunju Rho, Amber HinsleyJournal of Health Communication|May 15, 2024
Media Influence on Bystander Intervention for Health Protective Norms: The Integrative Model of Behavioral Prediction PerspectiveIlwoo Ju, Bhakti Pankaj Chavda, Hwanseok SongHealth Communication|November 22, 2018
Consumer Engagement with Prescription Medicine Decisions: Influences of Health Beliefs and Health Communication SourcesIlwoo Ju, Taehwan Park, Jennifer E OhsPageof 2