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Substance Use & Misuse|August 8, 2025
Understanding and Mitigating Substance Use in Social Settings with Virtual Reality: Insights from Emerging ResearchJunhan Chen, Zexin MaJournal of American College Health : J of ACH|November 5, 2020
The use of immersive stories to influence college students' attitudes and intentions related to drinking and drivingZexin MaHealth Communication|February 19, 2021
The Role of Narrative Pictorial Warning Labels in Communicating Alcohol-Related Cancer RisksZexin MaHealth Communication|February 21, 2023
"I Can See a Story from the Warning": Understanding the Role of Perceived Narrativity in Pictorial Warning LabelsZexin MaAmerican Journal of Health Promotion : AJHP|April 11, 2022
Social Media Use and Demographics Predicted Knowledge About Alcohol as a Cancer Risk FactorRong Ma, Zexin MaJournal of Health Communication|April 15, 2022
Show Me a Photo of the Character: Exploring the Interaction between Text and Visuals in Narrative PersuasionZexin Ma, Guolan YangJournal of Nutrition Education and Behavior|November 12, 2018
Modeling Parental Influence on Teenagers' Food Consumption: An Analysis Using the Family Life, Activity, Sun, Health, and Eating (FLASHE) SurveyZexin Ma, Dale HampleJournal of Health Communication|June 17, 2021
What if I Tell You E-Cigarette Users are Inferior? An Investigation of Social Identity Threat in Health MessagingRong Ma, Zexin MaJournal of Health Communication|September 9, 2022
"You Know Nothing about How Alcohol <i>Might</i> Lead to Cancer!" Effects of Threatening and Hedging Languages on Intentions to Reduce and Stop DrinkingRong Ma, Zexin MaJournal of Health Communication|April 10, 2019
Investigating the Interplay of Self-Construal and Independent Vs. Interdependent Self-AffirmationZexin Ma, Xiaoli NanPageof 10