Showing results (1-10 of 26) with videos related to

Sort By:
Pageof 3
Personality and Social Psychology Review : an Official Journal of the Society for Personality and Social Psychology, Inc|August 10, 2013
Group marginalization: extending research on interpersonal rejection to small groupsKevin R Betts, Verlin B Hinsz
Journal of Health Communication|December 31, 2015
Disease Information in Direct-to-Consumer Prescription Drug Print AdsKathryn J Aikin, Helen W Sullivan, Kevin R Betts
Communication Methods and Measures|October 7, 2021
Assessing the Inclusion of Foil Items in a Scale to Measure Recognition of Health MessagesHelen W Sullivan, Wen-Hung Chen, Kevin R Betts
Research in Social & Administrative Pharmacy : RSAP|March 9, 2019
Consumer tradeoff of advertising claim versus efficacy information in direct-to-consumer prescription drug adsKathryn J Aikin, Kevin R Betts, Kathryn Schaefer Ziemer, et al.
Health Marketing Quarterly|November 15, 2016
Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offersKathryn J Aikin, Helen W Sullivan, Amie C O'Donoghue, et al.
Health Communication|March 14, 2024
Disease Awareness and Prescription Drug Communications on Television: Evidence for Conflation and Misleading Product ImpressionsKevin R Betts, Kathryn J Aikin, Stephanie Miles, et al.
Health Marketing Quarterly|October 19, 2021
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet usersKevin R Betts, Kathryn J Aikin, Panne Burke, et al.
Therapeutic Innovation & Regulatory Science|September 22, 2018
Important Safety Information or Important Risk Information? A Question of Framing in Prescription Drug AdvertisementsAmie C O'Donoghue, Helen W Sullivan, Kathryn J Aikin, et al.
Research in Social & Administrative Pharmacy : RSAP|December 16, 2019
Consumer responses to framing statements preceding the major risk statement in prescription drug DTC TV adsKathryn J Aikin, Kevin R Betts, Vanessa Boudewyns, et al.
Health Communication|April 12, 2021
Detecting and Reporting Deceptive Prescription Drug Promotion: Differences Across Consumer and Physician Audiences and by Number and Type of Deceptive Claims and TacticsKevin R Betts, Amie C O'Donoghue, Mihaela Johnson, et al.
Pageof 3