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M B Pinto

Showing results (1-10 of 17) with videos related to

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Psychological Reports|June 7, 2000
On the nature and properties of appeals used in direct-to-consumer advertising of prescription drugsM B Pinto
Health Marketing Quarterly|December 9, 1993
The impact of office characteristics on satisfaction with medical care: a "before and after" analysisM B Pinto, L Leonidas
Hospital & Health Services Administration|July 1, 1993
Assessing the viability of situationally driven segmentation opportunities in the health care marketK C Gehrt, M B Pinto
Psychological Reports|February 1, 1992
Note on guilt appeals in advertising: covariate effects of self-esteem and locus of controlM B Pinto, N D Worobetz
Health Marketing Quarterly|September 30, 2000
Customer satisfaction and consumer responsibility: toward an alternative model of medical service qualityM B Pinto, J C Barber
Health Marketing Quarterly|December 10, 1990
The do-it-yourself health care consumer: preliminary identification and marketing implicationsM B Pinto, K C Gehrt
Health Marketing Quarterly|December 10, 1989
An exploration of the applicability of situational segmentation in the health care market: development of a situational taxonomyK C Gehrt, M B Pinto
Journal of Health Care Marketing|May 9, 1991
The impact of situational factors on health care preferences: exploring the prospect of situationally based segmentationK C Gehrt, M B Pinto
The Journal of Applied Psychology|December 1, 1995
Guilt appeals in advertising: what are their effects?R H Coulter, M B Pinto
Health Marketing Quarterly|December 8, 1997
The impact of pharmaceutical direct advertising: opportunities and obstructionsM B Pinto, J K Pinto, J C Barber
Pageof 2

Showing results (1-10 of 17) with videos related to

Sort By:
Pageof 2
Psychological Reports|June 7, 2000
On the nature and properties of appeals used in direct-to-consumer advertising of prescription drugsM B Pinto
Health Marketing Quarterly|December 9, 1993
The impact of office characteristics on satisfaction with medical care: a "before and after" analysisM B Pinto, L Leonidas
Hospital & Health Services Administration|July 1, 1993
Assessing the viability of situationally driven segmentation opportunities in the health care marketK C Gehrt, M B Pinto
Psychological Reports|February 1, 1992
Note on guilt appeals in advertising: covariate effects of self-esteem and locus of controlM B Pinto, N D Worobetz
Health Marketing Quarterly|September 30, 2000
Customer satisfaction and consumer responsibility: toward an alternative model of medical service qualityM B Pinto, J C Barber
Health Marketing Quarterly|December 10, 1990
The do-it-yourself health care consumer: preliminary identification and marketing implicationsM B Pinto, K C Gehrt
Health Marketing Quarterly|December 10, 1989
An exploration of the applicability of situational segmentation in the health care market: development of a situational taxonomyK C Gehrt, M B Pinto
Journal of Health Care Marketing|May 9, 1991
The impact of situational factors on health care preferences: exploring the prospect of situationally based segmentationK C Gehrt, M B Pinto
The Journal of Applied Psychology|December 1, 1995
Guilt appeals in advertising: what are their effects?R H Coulter, M B Pinto
Health Marketing Quarterly|December 8, 1997
The impact of pharmaceutical direct advertising: opportunities and obstructionsM B Pinto, J K Pinto, J C Barber
Pageof 2