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Journal of Personality and Social Psychology|September 29, 2015
It was(n't) me: Exercising restraint when choices appear self-diagnosticMaferima Touré-Tillery, Ayelet FishbachJournal of Experimental Psychology. General|October 19, 2011
The end justifies the means, but only in the middleMaferima Touré-Tillery, Ayelet FishbachJournal of Personality and Social Psychology|March 3, 2017
Too far to help: The effect of perceived distance on the expected impact and likelihood of charitable actionMaferima Touré-Tillery, Ayelet FishbachJournal of Personality and Social Psychology|July 19, 2019
The first-member heuristic: Group members labeled "first" influence judgment and treatment of groupsJanina Steinmetz, Maferima Touré-Tillery, Ayelet FishbachJournal of Experimental Psychology. General|October 10, 2024
Unclearly immoral: Low self-concept clarity increases moral disengagementJiaqian Wang, Maferima Touré-TilleryJournal of the Academy of Marketing Science|July 20, 2022
The effect of disease anthropomorphism on compliance with health recommendationsLili Wang, Maferima Touré-Tillery, Ann L McGillCurrent Opinion in Psychology|December 18, 2025
Learning from failure is like learning from unsolicited adviceAyelet FishbachThe Behavioral and Brain Sciences|April 30, 2014
The motivational self is more than the sum of its goalsAyelet FishbachThe Behavioral and Brain Sciences|May 27, 2026
Goal support as a central force in human connectionAyelet FishbachJournal of Experimental Psychology. General|February 4, 2010
Counteracting obstacles with optimistic predictionsYing Zhang, Ayelet FishbachPageof 6