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Malika Malika

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Journal of the Academy of Marketing Science|February 23, 2023
Busy or poor: How time or money scarcity cues differentially impact purchase decisions regarding service firmsMalika Malika, Durairaj Maheswaran
Journal of the Academy of Marketing Science|October 18, 2021
Perceived financial constraints and normative influence: discretionary purchase decisions across culturesMalika Malika, Durairaj Maheswaran, Shailendra Pratap Jain
Journal of the Academy of Marketing Science|June 26, 2023
Does scarcity increase or decrease donation behaviors? An investigation considering resource-specific scarcity and individual person-thing orientationMalika Malika, Tanuka Ghoshal, Pragya Mathur, et al.
Pageof 1

Showing results (1-10 of 3) with videos related to

Sort By:
Pageof 1
Journal of the Academy of Marketing Science|February 23, 2023
Busy or poor: How time or money scarcity cues differentially impact purchase decisions regarding service firmsMalika Malika, Durairaj Maheswaran
Journal of the Academy of Marketing Science|October 18, 2021
Perceived financial constraints and normative influence: discretionary purchase decisions across culturesMalika Malika, Durairaj Maheswaran, Shailendra Pratap Jain
Journal of the Academy of Marketing Science|June 26, 2023
Does scarcity increase or decrease donation behaviors? An investigation considering resource-specific scarcity and individual person-thing orientationMalika Malika, Tanuka Ghoshal, Pragya Mathur, et al.
Pageof 1