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Matthew M Mars

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Journal of the Academy of Marketing Science|December 5, 2022

Narrative curation and stewardship in contested marketspacesMatthew M Mars, Hope Jensen Schau, Tyler E Thorp

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Search research articles

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Journal of the Academy of Marketing Science|December 5, 2022

Narrative curation and stewardship in contested marketspacesMatthew M Mars, Hope Jensen Schau, Tyler E Thorp

Pageof 1