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American Journal of Preventive Medicine|December 26, 2025
Effectiveness of Youth Tobacco Prevention Ads: Meta-Analysis of a Decade's Worth of Copy-Testing DataXiaoquan Zhao, Emily B Peterson, Megan Vigorita, et al.
American Journal of Preventive Medicine|June 3, 2026
Bridging Science to Practice: How FDA Applies Dissemination and Implementation Science Frameworks to Support Tobacco Public EducationEmily McDonald, Anh Nguyen Zarndt, Merrybelle Guo, et al.
Health Promotion Practice|January 8, 2020
Keeping It Fresh With Hip-Hop Teens: Promising Targeting Strategies for Delivering Public Health Messages to Hard-to-Reach AudiencesMerrybelle Guo, Ollie Ganz, Brian Cruse, et al.
American Journal of Preventive Medicine|March 15, 2026
Amplifying Impact: FDA's The Real Cost Youth E-Cigarette Prevention Campaign Drives Engagement With NCI's SmokefreeTeen Vaping Cessation ResourcesMihaela Johnson, Jamie Guillory, Merrybelle Guo, et al.
American Journal of Preventive Medicine|January 30, 2026
Exploring Attention to Digital Ads: How Audiences Attend to and Respond to The Real Cost Youth E-Cigarette Prevention Campaign AdsElizabeth L Petrun Sayers, Mihaela Johnson, Merrybelle Guo, et al.
American Journal of Preventive Medicine|April 29, 2026
Digital and Social Media Platform Use and Awareness of "The Real Cost" E-Cigarette Youth Prevention Campaign Ads Among U.S. YouthJamie Guillory, Merrybelle Guo, Anna MacMonegle, et al.
Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco|November 20, 2024
Generating Campaign Awareness With Digital Media: Exploring Factors Associated With Awareness of and Receptivity to FDA's Fresh Empire Tobacco Prevention CampaignAmy Henes, Laurel Curry, Matthew Farrelly, et al.
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