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Harvard Business Review|August 8, 1984
Effective marketing for professional servicesP N Bloom
Tobacco Control|December 12, 2001
Role of slotting fees and trade promotions in shaping how tobacco is marketed in retail storesP N Bloom
Marketing Health Services|January 2, 1999
Marketing long-term care insurance. Public education ads to the proper target must precede sales effortsS B Benet, P N Bloom
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