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Frontiers in Neuroscience|March 21, 2019
Corrigendum: "You Win, You Buy"-How Continuous Win Effect Influence Consumers' Price Perception: An ERP StudyQingguo Ma, Linanzi Zhang, Manlin WangFrontiers in Neuroscience|October 23, 2018
"You Win, You Buy"-How Continuous Win Effect Influence Consumers' Price Perception: An ERP StudyQingguo Ma, Linanzi Zhang, Manlin WangFrontiers in Human Neuroscience|March 25, 2021
A Novel Recurrent Neural Network to Classify EEG Signals for Customers' Decision-Making Behavior Prediction in Brand Extension ScenarioQingguo Ma, Manlin Wang, Linfeng Hu, et al.Neuroscience Letters|July 29, 2021
Does mobile payment change consumers' perception during payment process? -An ERP studyQingguo Ma, Manlin Wang, Yijin He, et al.Frontiers in Psychology|November 17, 2022
Pleasure of paying when using mobile payment: Evidence from EEG studiesManlin Wang, Aiqing Ling, Yijin He, et al.Frontiers in Neuroscience|September 23, 2021
More Negative FRN From Stopping Searches Too Late Than Too Early: An ERP StudyMei Gao, Xiaolan Yang, Linanzi Zhang, et al.Scientific Reports|June 11, 2017
Neural Process of the Preference Cross-category Transfer Effect: Evidence from an Event-related Potential StudyQingguo Ma, Linanzi Zhang, Guanxiong Pei, et al.Neuroscience Research|July 12, 2020
The effects of brand familiarity and product category in brand extension: An ERP studyQingguo Ma, Manlin Wang, Qian DaBehavioral Sciences (Basel, Switzerland)|November 27, 2025
Time Course of Neural Process of Certain and Uncertain Punishment in Decision MakingWenwei Qiu, Huijian Fu, Linanzi Zhang, et al.Psych Journal|May 16, 2024
Why does mobile payment promote purchases? Revisiting the pain of paying, and understanding the implicit pleasure via selective attentionQingguo Ma, Yulin Tan, Yijin He, et al.Pageof 13