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Health Progress (Saint Louis, Mo.)|September 6, 1988
Pros and cons of marketing technologyR S MacStravicHealth Care Strategic Management|June 8, 1989
Patient surveys: gathering the right stuffR S MacStravicHealth Progress (Saint Louis, Mo.)|April 9, 1989
Managing the market. Focusing on a select group of customers can keep an organization competitiveR S MacStravicMedical Group Management Journal|December 10, 1991
Are you getting the most from your HMO enrollees?R S MacStravicJournal of Hospital Marketing|December 9, 1993
Hospital patient loyalty: causes and correlatesR S MacStravicHealth Care Management Review|January 1, 1985
Cognitive commitments in health services marketingR S MacStravicHealth Progress (Saint Louis, Mo.)|March 9, 1994
Vital links for today and tomorrow. With one stage of MIS development complete, an integrated delivery network looks to the futureR S MacStravic, T H RockersHealth Progress (Saint Louis, Mo.)|September 5, 1994
Extending the mission to the work site. A Denver provider joins a local television station in sponsoring health fairsR S MacStravic, D Ginsburg, V GodbeyHospital & Health Services Administration|July 1, 1992
The hospital-physician computer communications network: an alternative applicationR S MacStravic, K Covert, D GinsburgPageof 7