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Harvard Business Review|April 23, 2011
Failing by designRita Gunther McGrath
Harvard Business Review|September 24, 2011
Learning to live with complexityGökçe Sargut, Rita Gunther McGrath
Harvard Business Review|May 15, 2007
The value captor's process: getting the most out of your new business venturesRita Gunther McGrath, Thomas Keil
Harvard Business Review|March 17, 2005
MarketBusting: strategies for exceptional business growthRita Gunther McGrath, Ian C MacMillan
Harvard Business Review|May 16, 2003
Global gamesmanshipIan C MacMillan, Alexander B van Putten, Rita Gunther McGrath
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