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Science (New York, N.Y.)|July 3, 2010
The unconscious will: how the pursuit of goals operates outside of conscious awarenessRuud Custers, Henk AartsJournal of Personality and Social Psychology|September 16, 2005
Positive affect as implicit motivator: on the nonconscious operation of behavioral goalsRuud Custers, Henk AartsConsciousness and Cognition|June 15, 2010
Learning of predictive relations between events depends on attention, not on awarenessRuud Custers, Henk AartsPersonality & Social Psychology Bulletin|April 19, 2007
Goal-discrepant situations prime goal-directed actions if goals are temporarily or chronically accessibleRuud Custers, Henk AartsCognition|January 22, 2010
Unconscious reward cues increase invested effort, but do not change speed-accuracy tradeoffsErik Bijleveld, Ruud Custers, Henk AartsJournal of Experimental Psychology. General|April 4, 2012
Adaptive reward pursuit: how effort requirements affect unconscious reward responses and conscious reward decisionsErik Bijleveld, Ruud Custers, Henk AartsFrontiers in Psychology|September 24, 2013
Adaptive control of human action: the role of outcome representations and reward signalsHans Marien, Henk Aarts, Ruud CustersScience (New York, N.Y.)|March 22, 2008
Preparing and motivating behavior outside of awarenessHenk Aarts, Ruud Custers, Hans MarienTrends in Cognitive Sciences|August 3, 2019
Moving Forward: On the Limits of Motor-Based Forward ModelsMyrthel Dogge, Ruud Custers, Henk AartsJournal of Personality and Social Psychology|April 22, 2009
Priming and authorship ascription: when nonconscious goals turn into conscious experiences of self-agencyHenk Aarts, Ruud Custers, Hans MarienPageof 4