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Physician Executive|January 8, 1994
Defining the health care product to ensure quality and manage costsJ BurnsModern Healthcare|April 6, 1992
Data base tracking systems can measure actual effectiveness of marketing effortsJ BurnsManaged Care Quarterly|March 4, 1994
Product specification: the fifth discipline of health careJ BurnsModern Healthcare|August 3, 1992
Hospitals hold the line on charges in effort to hold on to customersJ BurnsModern Healthcare|June 22, 1992
New name can sharpen a hospital's image--or diffuse checkered pastJ BurnsPageof 464