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Health Marketing Quarterly
|
December 6, 1984
Marketing medical care: the manufacturing of satisfaction
R S MacStravic
Modern Healthcare
|
June 9, 1984
Being patients' 'personal' hospital is survival strategy in hard times
R S MacStravic
Health Progress (Saint Louis, Mo.)
|
December 11, 1985
CHIPS: a health care system for the future
R S MacStravic
Health Marketing Quarterly
|
December 10, 1989
The end of health care marketing?
R S MacStravic
Health Marketing Quarterly
|
December 10, 1988
Doing vs. being: a challenge to health care marketing and management
R S MacStravic
Hospital Progress
|
December 12, 1983
Effective planning addresses organization's motivations, values
R S MacStravic
Health Care Strategic Management
|
January 10, 1985
The curse of census variation
R S MacStravic
Journal of Hospital Marketing
|
December 11, 1987
Customer management in hospital marketing
R S MacStravic
Health Care Management Review
|
January 1, 1988
Evaluating health care advertising
R S MacStravic
Health Care Management Review
|
January 1, 1986
Hospital-physician relations: a marketing approach
R S MacStravic
Page
of 10
Search research articles
Search
Showing results (71-80 of 99) with videos related to
Sort By:
Page
of 10
Health Marketing Quarterly
|
December 6, 1984
Marketing medical care: the manufacturing of satisfaction
R S MacStravic
Modern Healthcare
|
June 9, 1984
Being patients' 'personal' hospital is survival strategy in hard times
R S MacStravic
Health Progress (Saint Louis, Mo.)
|
December 11, 1985
CHIPS: a health care system for the future
R S MacStravic
Health Marketing Quarterly
|
December 10, 1989
The end of health care marketing?
R S MacStravic
Health Marketing Quarterly
|
December 10, 1988
Doing vs. being: a challenge to health care marketing and management
R S MacStravic
Hospital Progress
|
December 12, 1983
Effective planning addresses organization's motivations, values
R S MacStravic
Health Care Strategic Management
|
January 10, 1985
The curse of census variation
R S MacStravic
Journal of Hospital Marketing
|
December 11, 1987
Customer management in hospital marketing
R S MacStravic
Health Care Management Review
|
January 1, 1988
Evaluating health care advertising
R S MacStravic
Health Care Management Review
|
January 1, 1986
Hospital-physician relations: a marketing approach
R S MacStravic
Page
of 10