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T F McIlwain

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Journal of Hospital Marketing|December 8, 1996
Essential dimensions of a marketing strategy in the hospital industryT F McIlwain, M J McCracken
Journal of Health and Human Services Administration|October 28, 1999
Public and private perspectives on hospital conversions: proposed MUSC-Columbia/HCA "partnership"W J Jones, T F McIlwain
Health Marketing Quarterly|December 10, 1990
The marketing planning process: a strategic model (Part three)D C Dodson, M Dotson, T F McIlwain
Health Services Management Research|December 1, 2001
Measuring organizational performance in the hospital industry: an exploratory comparison of objective and subjective methodsM J McCracken, T F McIlwain, M D Fottler
Health Marketing Quarterly|December 11, 1987
The strategic marketing process: implications for health care professionalsD C Dodson, M Dotson, T F McIlwain, et al.
Health Marketing Quarterly|December 11, 1986
The strategic marketing processD C Dodson, M Dotson, D Young, et al.
Health Marketing Quarterly|December 9, 1992
Implementing marketing strategy (Part four)D C Dodson, M Dotson, T F McIlwain, et al.
Pageof 1

Showing results (1-10 of 7) with videos related to

Sort By:
Pageof 1
Journal of Hospital Marketing|December 8, 1996
Essential dimensions of a marketing strategy in the hospital industryT F McIlwain, M J McCracken
Journal of Health and Human Services Administration|October 28, 1999
Public and private perspectives on hospital conversions: proposed MUSC-Columbia/HCA "partnership"W J Jones, T F McIlwain
Health Marketing Quarterly|December 10, 1990
The marketing planning process: a strategic model (Part three)D C Dodson, M Dotson, T F McIlwain
Health Services Management Research|December 1, 2001
Measuring organizational performance in the hospital industry: an exploratory comparison of objective and subjective methodsM J McCracken, T F McIlwain, M D Fottler
Health Marketing Quarterly|December 11, 1987
The strategic marketing process: implications for health care professionalsD C Dodson, M Dotson, T F McIlwain, et al.
Health Marketing Quarterly|December 11, 1986
The strategic marketing processD C Dodson, M Dotson, D Young, et al.
Health Marketing Quarterly|December 9, 1992
Implementing marketing strategy (Part four)D C Dodson, M Dotson, T F McIlwain, et al.
Pageof 1