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Journal of Health Care Marketing|November 4, 1992
Challenges and opportunities for personal sellingT L Powers, M R Bowers
Journal of Health Care Marketing|August 7, 1991
Personal selling in health care organizations: a status reportM R Bowers, T L Powers
Journal of Health Care Marketing|May 10, 1987
Developing new services for hospitals: a suggested modelM R Bowers
Medical Group Management|February 9, 1986
Marketing for patient retentionM R Bowers
Journal of Hospital Marketing|December 9, 1995
Utilization of information sources by the elderly: an empirical investigationT L Powers, I F Trawick
Journal of Ambulatory Care Marketing|December 10, 1991
Health care seeking behavior of the elderly: an empirical investigationT L Powers, I F Trawick
The Joint Commission Journal on Quality Improvement|May 23, 2001
The role of complaint management in the service recovery processD Bendall-Lyon, T L Powers
Journal of Hospital Marketing|December 10, 1989
Attributes and perceived benefits of women's health care servicesT L Powers, S P Anderson
Journal of Hospital Marketing|December 11, 1987
Managing marketing's return in health careP M Sobczak, T L Powers
Otolaryngologic Clinics of North America|May 24, 2021
Management of Mucoceles, Sialoceles, and RanulasEve M R Bowers, Barry Schaitkin
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