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Pharmaceutical Research|August 1, 1997
Cooperation in pharmacy-drug wholesaler relationsW R Doucette, J B WiederholtJournal of Health Care Marketing|February 8, 1992
Measuring product meaning for prescribed medication using a means-end chain modelW R Doucette, J B WiederholtClinical Therapeutics|July 1, 1993
The political economy of pharmaceutical marketing channels: a conceptual frameworkW R Doucette, J C Schommer, J B WiederholtThe American Journal of Managed Care|November 11, 1999
The impact of relational activities on HMO organizational outcomesW R DoucetteHealth Communication|September 12, 2001
Pharmacist-patient relationship development in an ambulatory clinic settingC J Hermansen, J B WiederholtJournal of Pharmaceutical Marketing & Management|February 4, 1988
Selecting health insurance: the importance of prescription drug coverage and pharmacy factors in consumer decision makingD H Kreling, J B WiederholtMedical Care|June 1, 1995
A field investigation of participant and environment effects on pharmacist-patient communication in community pharmaciesJ C Schommer, J B WiederholtAmerican Journal of Hospital Pharmacy|February 15, 1994
Pharmacists' perceptions of patients' needs for counselingJ C Schommer, J B WiederholtPharmaceutical Research|February 1, 1997
The association of prescription status, patient age, patient gender, and patient question asking behavior with the content of pharmacist-patient communicationJ C Schommer, J B WiederholtPageof 3