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Frontiers in Neuroscience|March 14, 2022
The Effectiveness of Price Promotions in Purchasing Affordable Luxury Products: An Event-Related Potential StudyKunpeng Jing, Lele Chen, Yupeng Mei
Neuroscience Letters|June 19, 2022
The impact of empathy with nature on green purchase behavior: An ERP studyKunpeng Jing, Menglei Qi, Yupeng Mei, et al.
Neuroscience Letters|September 4, 2019
How expertise congruency effect matters in celebrity/brand endorsements: Electrophysiological time course evidenceHao Wang, Zjijie Song, Rui Shi, et al.
Frontiers in Human Neuroscience|July 12, 2021
An Investigation of a Frontal Negative Slow Wave in a Virtual Hedonic Purchase TaskYupeng Mei, Kunpeng Jing, Lele Chen, et al.
Frontiers in Neuroscience|June 25, 2019
How Do Price and Quantity Promotions Affect Hedonic Purchases? An ERPs StudyKunpeng Jing, Yupeng Mei, Zhijie Song, et al.
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