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Health Communication|December 17, 2024
Binge Drinking Status as a Moderator in Narrative Versus Non-Narrative Pictorial Warning Labels: Roles of Cognitive Elaboration and Retrospective ReflectionZexin Ma, Joshua Haworth, Carla Rash, et al.Addictive Behaviors|December 13, 2024
Effects of narrative versus non-narrative pictorial warning labels on visual attention and alcohol-related cancer risk perceptions: An eye-tracking studyZexin Ma, Joshua Haworth, Jun HuHealth Communication|July 1, 2026
Defensive Reactions to Pictorial Warning Labels Featuring Narrative Versus Non-Narrative ContentZexin Ma, Rong Ma, Joshua Haworth, et al.Journal of American College Health : J of ACH|November 5, 2020
The use of immersive stories to influence college students' attitudes and intentions related to drinking and drivingZexin MaHealth Communication|February 19, 2021
The Role of Narrative Pictorial Warning Labels in Communicating Alcohol-Related Cancer RisksZexin MaHealth Communication|February 21, 2023
"I Can See a Story from the Warning": Understanding the Role of Perceived Narrativity in Pictorial Warning LabelsZexin MaFrontiers in Physiology|October 27, 2018
Orderliness of Visual Stimulus Motion Mediates Sensorimotor CoordinationJoshua Haworth, Nicholas StergiouAmerican Journal of Health Promotion : AJHP|April 11, 2022
Social Media Use and Demographics Predicted Knowledge About Alcohol as a Cancer Risk FactorRong Ma, Zexin MaJournal of Health Communication|April 15, 2022
Show Me a Photo of the Character: Exploring the Interaction between Text and Visuals in Narrative PersuasionZexin Ma, Guolan YangSubstance Use & Misuse|August 8, 2025
Understanding and Mitigating Substance Use in Social Settings with Virtual Reality: Insights from Emerging ResearchJunhan Chen, Zexin MaPageof 368