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Zeynep Arsel

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Journal of Marketing|March 30, 2026
A Practice Perspective on Market Evolution: How Craft and Commercial Coffee Firms Expand Practices and Develop MarketsPierre-Yann Dolbec, Zeynep Arsel, Aya Aboelenien
Journal of Marketing|April 6, 2026
Sponsored Content as an Epistemic Market Object: How Platformization of Brand-Creator Partnerships Disrupts Valuation, Coproduction, and the Relationship Between Market ActorsZeynep Arsel, Maria Carolina Zanette, Carolina da Rocha Melo
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Showing results (1-10 of 2) with videos related to

Sort By:
Pageof 1
Journal of Marketing|March 30, 2026
A Practice Perspective on Market Evolution: How Craft and Commercial Coffee Firms Expand Practices and Develop MarketsPierre-Yann Dolbec, Zeynep Arsel, Aya Aboelenien
Journal of Marketing|April 6, 2026
Sponsored Content as an Epistemic Market Object: How Platformization of Brand-Creator Partnerships Disrupts Valuation, Coproduction, and the Relationship Between Market ActorsZeynep Arsel, Maria Carolina Zanette, Carolina da Rocha Melo
Pageof 1