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Health Marketing Quarterly|December 10, 2008
Demonstrating marketing accountabilityWilliam R Gombeski, Jason Britt, Jan Taylor, et al.Health Marketing Quarterly|August 7, 2008
Loyalty and positive word-of-mouth: patients and hospital personnel as advocates of a customer-centric health care organizationRonald J Ferguson, Michele Paulin, Elizabeth LeiriaoHealth Marketing Quarterly|August 7, 2008
Marketing the health care experience: eight steps to infuse brand essence into your organizationDiane Gage Lofgren, Sonia Rhodes, Todd Miller, et al.Health Marketing Quarterly|December 2, 2008
Communicating with external publics: managing public opinion and behaviorRobert J RistinoHealth Marketing Quarterly|December 2, 2008
Organ donation: a significant marketing challengeRoberta N ClarkeHealth Marketing Quarterly|December 2, 2008
Hospital care and capacity in the tri-state region of Indiana, Kentucky, and Ohio: analysis and insightsDavid J Burns, Ravi Chinta, Vishal Kashyap, et al.Health Marketing Quarterly|February 7, 2009
Impact of direct-to-consumer advertising (DTCA) on patient health-related behaviors and issuesHyla H Polen, Nile M Khanfar, Kevin A ClausonHealth Marketing Quarterly|February 7, 2009
Closing the gap: the patient-physician disconnectGeorge Miaoulis, Jonathan Gutman, Margaret M SnowHealth Marketing Quarterly|September 14, 2022
Creating a marketing mix model for the marketing of medical devices through public procurementTina Vukasović, Anita SlugaHealth Marketing Quarterly|September 20, 2022
Responses to direct-to-consumer advertising in Australia: Comparing experienceStephen Goodall, Rosalie Viney, Deborah Street, et al.Pageof 79